About Jo Wroten

Austin Give Camp

Pro-bono web dev for good.

  • volunteering

The SEED

Adult & Family Learning Community

Through analytics it was apparent very few could find out how to sign up for classes on learning English - an all English website and the page being burried through subnavs was the likely culprit. We user tested some updated designs where a non-native speaker could jump right to a Spanish page on how to sign up for classes first.

The Seed Volunteers

We then improved internationalization for the rest of the website to support all the user personas we had discovered: The Student, The Donor, and The Volunteer. Next up was improving ways people can get involved either through their time or their dollar through a better workflow and cleaned up content.

The Seed Wireframes

Small tweaks made a world of difference for these users. Even ensuring the site ran on HTTPS significantly raised the confidence of a potential donor. I just about cried tears of happiness when the thank you letters came in from the group for impact we made on their group and org.

Thank you letters